Advertising in Yellow/White Pages Anymore?

I don't know how much they get used anymore by the average consumer. I use them any time I need a service or product and don't already have a favorite supplier. But then I'm an old geezer who doesn't necessarily embrace the latest fashions.

A lot of businesses are still advertising there. We get telephone books with Yellow Pages (R) type of advertising from two different companies every year. Some companies only advertise in one or the other so it is more confusing.

My contract came up in Aug and I cancelled it. I don't know if it ever was worth the $25/mo for that 1" add space. Plus it seems that most phone shoppers are just that - shopping. Its the kind of people that aren't seriously needing a survey, but think they'd like one - until they hear the price. Sort of like going to the car dealership on a Sunday and looking at the cool stuff.

I get most calls & work from referrals, what I can muster up in my limited amount of direct marketing, and a small amount from my website. As a solo, it seems to work the best.

Not sure when it goes beyond a "listing" and becomes advertising, but I find the yellow pages to still be a major source of new work. Even old clients will look there first when trying to contact me. I was actually considering expanding our yellow pages presence. I know it would increase our work load and easily pay for itself. Think about the cost. Depending on your market and how big an add you are running, one job could pay for the listing. I would note most of our listing are .5" to 1.5". No great big adds. I am in 6 phone books and considering another. Part of that is living at the intersection of 3 states and many small phone markets.

Your call but many baby boomers are just like Bill. as he said "old geezer who doesn't necessarily embrace the latest fashions"

The old timers or those who don't want to try and keep up with the latest trends, such as.... I don't know..... retire's and people of a certain older age range whom make up most of the land owners in the country, probably still have phone books and use them to at least check out a professional...... (prior to having their grandchildren look something up online.);-)

Good luck with your choice.

We have an ad that comes for free with the business phone number. A listing in the Yellow Pages as well as the White pages. Many years ago we paid for a bigger ad, but can't imagine that we would again.

We do get some work from it.

We are paying something like $250 dollars per month for our Yellow/White Pages listing so I am really wondering if its is worth it?

At $21 per month for basic ad, why not? It's THE one expense I've never lost money on. I don't care how many BS calls it generates. It has consistently generated income on top of referals and repeat clients.

I've never been in the phone book. Not ever. Not White, not Yellow, and I seem to have survived. The key players know how to reach me, and that's all I want.

My yellow page ad is $40/month and it FEELS (no scientific data to back this up) like it is worth it... I don't have much of an internet presence... it's something I've been meaning to work on, but have been too busy to do ;-).

A geezer I am and I still use my Yellow Pages.........from 10 years ago.

Joe

> Not sure when it goes beyond a "listing" and becomes advertising, but I find the yellow pages to still be a major source of new work. Even old clients will look there first when trying to contact me. I was actually considering expanding our yellow pages presence. I know it would increase our work load and easily pay for itself. Think about the cost. Depending on your market and how big an add you are running, one job could pay for the listing. I would note most of our listing are .5" to 1.5". No great big adds. I am in 6 phone books and considering another. Part of that is living at the intersection of 3 states and many small phone markets.

Agree wholeheartedly. I spend about $175.00/month and I am in about half a dozen phone books with big ads.

For many years I paid for a bold listing in the Yellow Pages. It went from $11 per month to around $20 when I canceled it a year or two ago. I still have the standard white pages and yellow pages listing that comes with my business number, just no bold listing. That degree of exposure works fine for me, as almost all of my business is from repeat clients and referrals. Only about 10% of my work is mom-and-pop stuff; the other 90% is commercial and public agency work, and they know how to find me.

I quit advertising in the phone book a couple of years ago and have since noticed a drastically reduced number of headaches. Just my .02'.