One of the things I enjoyed about developing my business name and thinking about the brand I wanted to build was developing the logo for the business. This is what I came up with:
I've been thinking for a while that a business focus must be divided in three areas. It's as if you are given one hundred pennies that you must divide into three groups. You don't have to (now would you want to) divide them evenly among the three groups. The groups are price, quality and speed. If you put more pennies in the speed category then you are reducing the number of pennies that you can put in the price and quality categories. My business focus is toward quality and speed, so price will not likely be my main attraction. The pendulum is a precision component in a clock and of course is sensitive to time. It's also elegant in craftsmanship and it's classic and enduring. Probably few customers will ever consider all of this, but the name is a nice blank slate with which I can build meaning into, which is my ultimate aim.
I recently gave out a few of my business cards to a fence builder. I told him that I am pretty expensive, but I am kind of slow too.
Thanks to Wendell, my website designer, etc. extraordinaire.
Looks good Shawn!! I like yours as well Brad.
Brad, that's sharp. That font looks very similar to the font I've been using for the large text labels (lot numbers, street names, area, etc.) on my plats. Copperplate, I believe is the name. I also like the name. It's very appealing.
You can have it good, fast or cheap but you can only pick 2!
Cameron Watson PLS, post: 377159, member: 11407 wrote: You can have it good, fast or cheap but you can only pick 2!
This statement hangs on the wall in our office...
Shawn Billings, post: 377132, member: 6521 wrote: One of the things I enjoyed about developing my business name and thinking about the brand I wanted to build was developing the logo for the business. This is what I came up with:
I've been thinking for a while that a business focus must be divided in three areas. It's as if you are given one hundred pennies that you must divide into three groups. You don't have to (now would you want to) divide them evenly among the three groups. The groups are price, quality and speed. If you put more pennies in the speed category then you are reducing the number of pennies that you can put in the price and quality categories. My business focus is toward quality and speed, so price will not likely be my main attraction. The pendulum is a precision component in a clock and of course is sensitive to time. It's also elegant in craftsmanship and it's classic and enduring. Probably few customers will ever consider all of this, but the name is a nice blank slate with which I can build meaning into, which is my ultimate aim.
Is it legally required to show the firm's number? I think it takes away from the rest of it.
Shawn Billings, post: 377132, member: 6521 wrote: This is what I came up with
Love it!
Brad Ott, post: 377136, member: 197 wrote: Thanks to Wendell, my website designer, etc. extraordinaire.
Thanks! But really all I did was refresh your old logo. 🙂
I've recently rebranded my web development company and the response has been incredible! I won't go into the reasons why I changed the branding, but let's just say it's somewhat connected to the SurveyorConnect debacle. I may explain later when things calm down.
Anyway, I came up with this logo:
I even wrote a little article about it at: https://harnessweb.com/new-logo-design-harness-media/
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That's really cool looking Wendell.
Totalsurv, post: 377166, member: 8202 wrote: Is it legally required to show the firm's number? I think it takes away from the rest of it.
Pretty much. All communications with my company name need to include the firm number. I agree that it detracts from the logo, but it was a way of safeguarding to make sure the firm number was always present where the logo was.
Wendell, post: 377179, member: 1 wrote: ...it's somewhat connected to the SurveyorConnect debacle...
A new name for a company...:gammon:Debacle Surveying:gammon:...for a forum site...:plumbbob:A Debacle of Surveyors...
http://www.thesaurus.com/browse/debacle
DDSM
(Debacle Dan the Survey Man)B-)
Wait -- you mean the DD doesn't stand for "Devilishly Dangerous"?
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Shawn Billings, post: 377186, member: 6521 wrote: Pretty much. All communications with my company name need to include the firm number. I agree that it detracts from the logo, but it was a way of safeguarding to make sure the firm number was always present where the logo was.
I think you could make the firm number font a little smaller. Also possibly tuck it up a little and possibly see what right justifying it looks like vs. centered. But overall you have a really good look there.
Who's the beatnik behind the instrument?
:-/
Will the background always be black as well i.e. how will the colors work on letterheads etc. Not trying picking it apart or anything.
I created this logo a couple months ago. It looks really good on business cards but the font on the "achieved" makes it hard to see the I. So I have taken that off.
Always a good idea to get a second set of eyes to look at the logo
Pulled up behind a pickup today owned by a company that loves to kill bugs. The company name was hard to make out because what caught your attention was the huge first letter of each word which spelled out CPR. Below that was the company motto in letters about two inches high running across the entire end gate. I truly believe they made a typo in their motto. It read: Call us and let the bugs be the ones to have a heart attach.
I'm like 99.999 percent sure that last word was supposed to be "attack". Especially since their company name spells out CPR.
Didn't want to get involved with the last post here about the Pendulum branding for a few reasons. But shorty after that post , I read a listing somewhere for a local emerging engineering company seeking a PR/Marketing director. The job duties were wide ranging from handling all their social media, website, trade and industry show presentations, brand development etc. It was interesting in an odd sort of way. Didn't have to
have any experience or background in engineering.
Pendulum really doesn't do much for me. But if you are branding yourself for the aforementioned , I guess that it maybe catchy. I think there were some recent photos at the AR society gathering at your trade booth.
Maybe Pendulum with the graphic logo on banners and brochures would snare potential clients.
The colors are nice.
The logo suggests a phallic symbol. So 'swinging dick' could be subliminal. Check urban dictionary for pendulum.
Pendulum , pe nis, peninsula on and on. Remember No man is an Island, he's a peninsula. It does suggest a rotated male symbol too.
So I would expect a lot of folks may approach you saying " how's it hanging?"
I guess the reply is "still swinging" 
Neil Grande, post: 377210, member: 8175 wrote: I created this logo a couple months ago. It looks really good on business cards but the font on the "achieved" makes it hard to see the I. So I have taken that off.
Neil,
I like the look of it.. If I may make a comment. Maybe space the letters of "Accuracy Achieved" out to nearly match the width of the company name. With that font, it would be easier to read.
Also, and this may just be my eye, but there seems to be a space between the letters t and a in Titan. Umm, that does catch the attention!! 😉 That may be a function of the font choice, but I'm no expert on that.
Andy