Super Bowl Commercial

I think the should of ended it with "Paul Harvey....Good Day!"

Now, if Dodge and the others would go back to designing pickups for farm use it would be wonderful. I realize they sell far more to city folks so they can pretend they are 'country' than they do those who actually use them for what they were intended.

It was by far the best commercial

That is for sure.

It was by far the best commercial

I fully agree. I guess it is because I grew up on a farm, but it was my favorite. I did like the Clydesdale ad too. Some were just plain stupid.

Andy

It was by far the best commercial, Not for me

Wow call me cynical or whatever but I am a little repulsed that people are swayed by commercials that produce emotional sentiment to sell cars and trucks.
The Jeep commercial after the half-time show used our troops to schill for selling Jeeps and then the Paul Harvey commercial used the images of the American farmer to sell a pick-up truck.

I'm sorry Mr. Cow but I find it a little distasteful marketing. They both seemed to me the longest commercials so they were the most expensive because of the air time and air placement.

Noe if the ads were for some veteran or military support group and for some farmer's alliance, then they would hav been nice ads .
But to hustle cars and trucks...not for me.

I liked the add. I don't care if you deem it distasteful. I think the farm commercial was one of the best commercials of all time. Besides the pepsi commercial with Cindy Crawford getting out of a lamborgini in daisy dukes and a tank top. That is my all time favorite. But I really liked it and it did sway my opinion on Dodge.

It was by far the best commercial, Not for me

> Wow call me cynical or whatever...

You’ve almost got it right…the creators’ of the ads are the cynical ones; your sense of repulsion when view the ads is just your humanity peaking through.

Try to avoid that in the future, our entire modern society is predicated on the populace not realizing that they’ve exchanged being citizens for being consumers.

It was by far the best commercial, Not for me

We enjoyed the Dodge commercial, but will not being buying a Dodge because of it. The running shoe commercial was good also with the impala and cheetah. I read where many of the companies that spend millions on super bowl commercials end up going bankrupt.

final comment

In the focus groups that they pre-screened the commercials, they (marketing experts) realized that they had hit a strong chord on the sentimentality of the public so they proceeded to take it over the top.
The jeep commercial displayed family photos of the military to avoid showing photos of injured or battle scenes which would have been marketing suicide.
I liked the images of the ram truck commercials. They montaged Walker Evans style sepia Depression era photos reflecting the status of the family farmer for the past 50 years. The disembodied voice of the late Paul Harvey added to the sentiment in an odd way.
If they would have prominently plugged some non-profits for each commercial at the end, it would have made it more palatable for me. For jeep, the various non-profits for wounded warriors or children of fallen soldiers and for Ram, groups supporting family or small farmers. Such as farm aid or other non-profits.
But, it was all about selling and profits in the final analysis.

walker evans

30's depression era photo

It was by far the best commercial, Not for me

Well, in the past couple of decades, haven't we gone from a "marekt economy" to a "market society"?

After all, we watched the game on the "Budwiser camera" and saw the Mercedes logo inside the roof of the dome.

How often do you hear "This call to the bullpen is brought to you by...."

New York Life Insurance Company has a deal with 10 MLB teams. Every time an umpire calls the runner safe at home plate, the corporate logo appears on the television screen, and the play-by-play announcer must say, "Safe at home. Safe and secure. New York Life."

There is commercial advertising in public schools, on public buses and trains (including school buses is several states), “naming rights” for parks and public venues, direct marketing of prescription drugs to consumers ("...ask your doctor...").

Ugh.....

It was by far the best commercial, Not for me

I totally disagree. I thought the Jeep ad was very well done and paid tribute to the soldiers over the product. The Jeep company is showing what it stands for and what it holds good and decent.
You point would only be valid if they had mentioned a sale or a current price for the vehicles. That was not done.
It's SO easy to be cynical these days.

It was by far the best commercial, Not for me

>The Jeep company is showing what it stands for and what it holds good and decent.

Fiat, the company that holds a 62% share of Chrysler [sarcasm](in addition on to upholding all the is good and decent about America[/sarcasm])
licenses the North Korean government owned auto industry to produce their vehicles and export them - bringing in foreign currency to prop up what is probably the most repressive regime on the planet.

Really?

"I read where many of the companies that spend millions on super bowl commercials end up going bankrupt."

You don't remember where you read this or any of the details do you?

Really?

My guess; some of those dot com company's that thhought they were Amazon, Yahoo, or Go-Daddy....:snarky: , back in the 90's...

Idiocracy

I watched the movie "Idiocracy" shortly before the Superbowl, and was appalled at how similar they seemed (especially "Rehabilitation").

Brought to you by BRAWNDO, the The Thirst Mutilator.

Idiocracy

“Our politics, religion, news, athletics, education and commerce have been transformed into congenial adjuncts of show business, largely without protest or even much popular notice. The result is that we are a people on the verge of amusing ourselves to death.”

? Neil Postman

:good:

> I think the should of ended it with "Paul Harvey....Good Day!"

B-) :good: