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Madison Avenue missing you?

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(@mathteacher)
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I just read that, following the election forecasting debacle, Madison Avenue is afraid that it is missing some consumers. It seems that they use some of the same techniques as the election predictors.

I've got news for them. They haven't connected with me in years. Sometimes, my wife and I see a commercial (couldn't get to the remote in time to double-f it) and we have no idea what they're selling or to whom they're trying to sell it. I could understand "Tastes great vs Less filling," but I'm puzzled by some of the stuff I see now. Am I that out of step with the average consumer or are the advertising gurus really off base?

I hate to be missing out on the latest, greatest, and trendiest. To whom can I write so that I can be targeted better?

 
Posted : November 21, 2016 1:03 pm
(@lee-d)
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There are some downright funny commercials out there but 80% of the time I couldn't tell you 30 seconds later who they were for or what they were selling. I think the point they're missing is that today's informed populace isn't going to make a major purchase decision based on a TV commercial.

For instance... Pepsi, Miller and Coors beer, and a slew of other companies and products can spend as much $$$ buying airtime to blast me with commercials as they want; there's still a 0% chance of me purchasing their products.

 
Posted : November 21, 2016 1:11 pm
(@stephen-ward)
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A few minutes of the AMA's last night taught me that I'm older than I thought and that pop culture and "music" have gone places that I don't want to go.

 
Posted : November 21, 2016 1:11 pm
 John
(@john)
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And some of us make every effort to avoid the commercials. With a pressing of 2 buttons, my present DVR will totally skip commercials on most shows I watch. Love that!

 
Posted : November 21, 2016 1:51 pm
(@james-fleming)
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Stephen Ward, post: 400560, member: 1206 wrote: A few minutes of the AMA's last night taught me that I'm older than I thought and that pop culture and "music" have gone places that I don't want to go.

 
Posted : November 21, 2016 2:06 pm
(@holy-cow)
Posts: 25292
 

Help. There is a commercial getting a bunch of airplay that has a bunch of raccoon digging through garbage cans. One eats something horrible and wants the others to try it to see how horrible it is. I don't know if they're selling cars, air travel, sandwich bags or Preparation H. Anyone know what they're trying to sell us?

 
Posted : November 21, 2016 2:09 pm
(@dallas-morlan)
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Holy Cow, post: 400569, member: 50 wrote: Help. There is a commercial getting a bunch of airplay that has a bunch of raccoon digging through garbage cans. One eats something horrible and wants the others to try it to see how horrible it is. I don't know if they're selling cars, air travel, sandwich bags or Preparation H. Anyone know what they're trying to sell us?

You mean this one? [MEDIA=youtube]Q8skzjsaJc8[/MEDIA] Selling insurance and one of a series of "It‰Ûªs What You Do‰Û?" commercials from the company

 
Posted : November 21, 2016 2:20 pm
(@deleted-user)
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New MB commercial about a teen age boy waiting for his date at a mall on a snowy night.
Thing that caught my attention was the Nobel poet laureate Bob Dylan tune being covered for the soundtrack.
That being said...most of the shows that are watched are DVRed to FF through the commercials.
I'm sure that has an negative effect on TV ads.

[MEDIA=youtube]Z_lhA834sfM[/MEDIA]

 
Posted : November 21, 2016 3:56 pm
(@a-harris)
Posts: 8761
 

TV is a merely a distraction from reality...............youtube goes well beyond being a distraction and into the bizarre.

 
Posted : November 21, 2016 4:17 pm
(@flga-2-2-2-2-2-2-2-2)
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I always have a laptop on a tray thingy plopped in front of me so when a commercial comes on I do something else. Except for two commercials I will actually watch.
[MEDIA=youtube]OC3xHFHxr80[/MEDIA]
[MEDIA=youtube]pBk1iiLjkso[/MEDIA]
😉

 
Posted : November 21, 2016 4:18 pm
(@rankin_file)
Posts: 4016
 

Don't have Broadcast, Dish, or cable Tv in the house. I see some commercials when I'm overnight in the hotel for work- which is also the only time I see sports on TV....
We watch some stuff on Netflix, some on amazon. Just trying to be purposeful... only have so many trips around the sun- got better things to do than listen to ads for drug companies that are directly marketing to me....

 
Posted : November 21, 2016 4:22 pm
(@dougie)
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MathTeacher, post: 400557, member: 7674 wrote: I hate to be missing out on the latest, greatest, and trendiest. To whom can I write so that I can be targeted better?

Try subscribing to YouTubers; they seem to be the latest rage...

 
Posted : November 21, 2016 4:35 pm
(@monte)
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I don't feel so alone any longer! I have a dish service, and netbox or whatever, but I have those so I can watch movies without the silly commercials! Was visiting a friend the other night, who doesn't have such TV services, and besides the commercials, I learned the national news now covers murders of people in small towns halfway across the country, a water leak in a small town a quarter way across the country, and somewhere along the years past, entertainment became something "they" thought was something I cared enough about to devote 8 minutes of national news time to. I use the term entertainment only because thats what "they" called it, I think the term trash fit most of it better, but I suppose I could be wrong.

 
Posted : November 21, 2016 5:53 pm
(@mathteacher)
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I understand the hot dog slapping the crap out of the guy walking down the street. That happens to me and I know they're not selling hotdogs.

But the fellow who falls in the pool and sees the splash while he's driving.... That's not how I swim or drive. For the record, that's not how I look either. Now, if I have to fall in the pool before I drive that car, I think I'll just walk.

 
Posted : November 21, 2016 5:58 pm
(@paden-cash)
Posts: 11088
 

I remember when cable tv first came to the town where I lived in 1986 or 1987. It's "Big" draw was their touting "no commercials"...and about the same time Wal-Mart was running an ad campaign "Buy American".

Two of the biggest lies whispered in our '80s ears...:(

 
Posted : November 21, 2016 6:01 pm
(@monte)
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paden cash, post: 400594, member: 20 wrote: I remember when cable tv first came to the town where I lived in 1986 or 1987

Yep, when there were 4 channels. There were actually 3, but we were in the right place, and could get CBS from 2 towns. Same programs, but it felt special to say we got an extra channel LOL!

 
Posted : November 21, 2016 6:10 pm
(@rj-schneider)
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The Geico commercial team should get some type of award. The caveman series and a few others are classics.
[MEDIA=youtube]nzkhXMd1d3U[/MEDIA]

 
Posted : November 21, 2016 8:35 pm
(@bill93)
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(@roadhand)
Posts: 1517
 

Yeah The youtube ad is where the real entertainment lies

[MEDIA=youtube]LqL4DRZ2EkA[/MEDIA]

 
Posted : November 22, 2016 7:12 am
(@holy-cow)
Posts: 25292
 

Advertising is a waste on me. I may observe commercials for their entertainment value but that is all. Newspaper and magazine advertising is even easier to ignore.

I am the anti-shopper. When I decide I need to purchase a certain item, I do so. That usually happens shortly after the previous nearly identical item bit the dust for the final time.

I don't believe I have ever purchased anything because Michael Jordan/Peyton Manning/etc. told me to buy it.

 
Posted : November 27, 2016 5:57 am
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