Reading RPLS is free for the whole profession. Members post, reply, and get the members-only rooms.
Notifications
Clear all
Business, Finance & Legal
3
Posts
3
Users
0
Reactions
1,690
Views
Topic starter
Translate
▼
English
Spanish
French
German
Italian
Portuguese
Russian
Chinese
Japanese
Korean
Arabic
Hindi
Dutch
Polish
Turkish
Vietnamese
Thai
Swedish
Danish
Finnish
Norwegian
Czech
Hungarian
Romanian
Greek
Hebrew
Indonesian
Malay
Ukrainian
Bulgarian
Croatian
Slovak
Slovenian
Serbian
Lithuanian
Latvian
Estonian
The New Zealand Institute of Surveyors has been under going a 'branding refresh' - think marketing consultants, new website, slo-mo video etc etc
The other day I received a copy of "The Measure" - their 'new' magazine
First impressions: Looks good, nice quality paper and print, although I do recognise the library cover image
Then just below the title I read the blurb - which describes itself as...
welcome to your fresh and inspiring
industry magazine - designed to
motivate and support your every step
of the way along the road to success
My God, who comes up with such meaningless language? - Utter poppycock, complete gobbledygook
Not sure whether I should laugh or retch - sure does not make me want to read it
Posted : November 25, 2025 3:38 pm
Translate
▼
English
Spanish
French
German
Italian
Portuguese
Russian
Chinese
Japanese
Korean
Arabic
Hindi
Dutch
Polish
Turkish
Vietnamese
Thai
Swedish
Danish
Finnish
Norwegian
Czech
Hungarian
Romanian
Greek
Hebrew
Indonesian
Malay
Ukrainian
Bulgarian
Croatian
Slovak
Slovenian
Serbian
Lithuanian
Latvian
Estonian
That's pretty bad. AI came up with these in an instant:
1. Charting Aotearoa's Edge
Precision meets passion in New Zealand's wild frontiers.
2. Kiwi Lines, Global Reach
Mapping tomorrow from the land we love.
3. Tech Trails in Te Waipounamu's Majesty
Cutting-edge tools carving paths through NZ's untamed wonders.
4. From Fiord to Frontier.
Posted : November 25, 2025 4:57 pm
Translate
▼
English
Spanish
French
German
Italian
Portuguese
Russian
Chinese
Japanese
Korean
Arabic
Hindi
Dutch
Polish
Turkish
Vietnamese
Thai
Swedish
Danish
Finnish
Norwegian
Czech
Hungarian
Romanian
Greek
Hebrew
Indonesian
Malay
Ukrainian
Bulgarian
Croatian
Slovak
Slovenian
Serbian
Lithuanian
Latvian
Estonian
There have been a couple of "branding refresh" uproars here in the US lately. One when the "Cracker Barrel" restaurant chain changed its logo, then quickly changed it back in response to the uproar. New Coke, old Coke.
Posted : November 25, 2025 6:08 pm