Apple did not charge the first person the full cost of developing the phone. Apple also was fairly certain that they would sell many phones and so could reasonably expect to be able spread the cost of development out over many costumers.
If you know doing the first survey will lead to more customers it may be reasonable to spread the cost out and charge equally; however, if you can not count on this you must charge the first person enough to make a profit. To completely disregard the fact that you have to do substantial less work for the next customer at least has the appearance of being unethical.
Just remember that John Smith will talk to John Doe at some point and discuss what you charged. Might be that the reason the second one wanted a survey was that he thought he could get it cheaper because the first one already paid you to do it. 😉
That's just synergy. Apply rates accordingly but in line with the market.
> Apple did not charge the first person the full cost of developing the phone. Apple also was fairly certain that they would sell many phones and so could reasonably expect to be able spread the cost of development out over many costumers.
No, but that development cost is spread over an expected number of sales. Once the sales expectation is reached, they don't start selling them for the manufacturing cost of the individual phone.
What would another surveyor that hadn't already broken down the section have
charged the hippies?
I don't understand this attitude some surveyors have racing to give away data.
