We are contemplating placing an ad in our local Chamber's annual magazine. This will be mailed to all the Brewster residents (about 8000) and be placed all over town as well as various other Information centers.
Which one do you like?
Or other comments if you have them!
Thanks.
Dtp
I like the picture of you. Makes it personal; potential clients will be more comfortable with seeing a real person.
The "Adverse Possession" scare headline is a little too much like the survey version of l*wyers ambulance chasing. The "Do you know ..." is sufficient.
Besides, I'm in the camp that wants to separate boundary from title. A misplaced boundary changes the location of the land and may require an agreement or adjustment, but is not the same as adverse possession and should not require a deed to correct.
My .04
> I like the picture of you. Makes it personal; potential clients will be more comfortable with seeing a real person.
>
> The "Adverse Possession" scare headline is a little too much like the survey version of l*wyers ambulance chasing. The "Do you know ..." is sufficient.
> My .04
i had the same thought as bill. maybe a message about clear title and boundary delineation instead?
I agree with Moe and Bill.
Also, drop the Orange background color. Too "Brassy". Go for something more subtle.
Otherwise I thought it was pretty good.
B-)
Wish I knew how to spell Magazine....
I was thinking of adding a picture of an elderly woman looking at a line of stakes intersecting her shed. You know, with her hands clasped to the side of her head and a look of shock n her face 🙂 (JK)
Not sure I like the picture, it looks like you are happy about finding adverse possesion:-D
I like the picture of him. He's looking through the gun. The other one is an artist's rendition. It isn't bad, but you can tell that it's a fake because the gun set up too high.
😉
Just joking. I like the one with the picture of you standing by the gun
Magazine ads
A possible minor tweak--I would either move the "and Certified" to the 2nd line and possibly drop the "and" completely.
MA Professional Land Surveyor #32662
Certified Federal Surveyor #1499
or
MA Professional Land Surveyor #32662
and Certified Federal Surveyor #1499
and then center-justify both lines. That balances the two lines better and keeps the second title together.
I also want to suggest splitting the complimentary proposal sentence from the "Services" section, but I don't think there's space unless you run the first sentence across the width of the ad (above the photo). Separating it out would bring more attention to it, I think.
Melita
Also, look at your web address. The "r" & "m" run together and make it difficult to read. May need to try a different font there.
Here is my 0.02' worth.
- Change the background color to something softer such as blue or green.
- Do not have the "Adverse Possession" paragraph. I think it would be okay to have on your website, but not as a main feauture of your ad.
- Drop one of the of the "?" in the main sentence.
- The use and non-use of capitalization of some of the words and not others in the paragraphs caught my attention. For instance, "Property line staking" should either be "property line staking" or "Property Line Staking". You'd be surprised at how some people will catch things like this and make assumptions based upon grammar. I'd be glad to help if you'd like.
Thanks Y'all!
Dtp
One of the first things I was taught by my first party chief: NEVER LET ME SEE YOU STANDING THERE, WITH YOUR HAND RESTING ON A TRIPOD LEG! Don't even let your shirt brush up against it.
Probably not a big deal, just something that's stuck with me all these years....
good looking ad, otherwise.
I like the idea and the layout.
Agree with others that the orange is a little much.
From pics I have posted on the board, I know they can get re-sized. Or it could be an issue on the display at my end. So this may not be a problem on the original:
The photo looks grainy and your company logo is also grainy making it difficult to make out some of the lettering.
I like the orange it will stand out on the page and get noticed; that's what ads are supposed to do. Also the picture of you is much better than the cartoon image.
As for the Adverse Possession, I would end it by saying: "call for more information on this or any boundary issue" or words to that effect. The whole purpose of an ad is to get them to call you!
Personally, I don't like putting my lic number on letter ads, etc. I looks too much like plumber, electricians or other tradesman. Doctors and Lawyers also have registration numbers as well, but you never see them?????
Good luck with your campaign
