On the subject of reorienting your survey practice to be more of a business brand than one of those oldtime professional offices that are so last century, here's a great idea that shows how one might convert an ordinary survey vehicle into a real leads generator. A quick check of the firm name roster in Texas reveals that there is no Hank The Cowdog Land Surveying at present in Texas. I'm going to guess that the same holds true of Godzilla Surveying & Mapping.
The beauty part is that this would be just a weekend project with spraycans and some urethane foam, and, of course, there is no particular need to have a new vehicle underneath it all. So it would be a great way to advertise as well as to save money on the next vehicle purchase.
As a tie-in, it might be worth buying some tee shirts with dog prints on them for your staff to further cement the brand identity.
Shopping at Wal-Mart again, I see.
Kent McMillan, post: 379184, member: 3 wrote: I'm going to guess that the same holds true of Godzilla Surveying & Mapping.
From long personal experience, I suggest foregoing the "& Mapping" part of the name -- it adds a lot of typing over the years without adding anything of substance to the brand. "Godzilla Surveying" conveys the same essence in a much more compact format.
Jim Frame, post: 379186, member: 10 wrote: From long personal experience, I suggest foregoing the "& Mapping" part of the name -- it adds a lot of typing over the years without adding anything of substance to the brand. "Godzilla Surveying" conveys the same essence in a much more compact format.
Excellent point, and the savvy practitioner leaves the door open to charge extra (offer void where prohibited by law) for the "mapping" since it was just the "surveying" that was advertised. Probably the fewer syllables, the better, too. So "Hank The Cowdog Surveys" would be even better.
I suppose that "Frame S & M" wasn't attracting the clientele that you had in mind?
Alan Cook, post: 379185, member: 43 wrote: Shopping at Wal-Mart again, I see.
No, but you make a great point. The brand-conscious survey business owner may want to buy several vehicles at the same police auction and make multiple versions of the survey vehicle that can be parked in different places to generate leads from passersby. Who wouldn't want to pretty much capture the entire Walmart survey market, and for just a minimal investment in spray paint and urethane foam?
Kent McMillan, post: 379184, member: 3 wrote: A quick check of the firm name roster in Texas reveals that there is no Hank The Cowdog Land Surveying at present in Texas.
Perfect Survey vehicle for you Kent. Buy it, change "Hank" to "Kent" and off ya go! 😉
FL/GA PLS., post: 379190, member: 379 wrote: Perfect Survey vehicle for you Kent. Buy it, change "Hank" to "Kent" and off ya go!
No, I'm afraid I'm more interested in conducting a professional practice. This is more of an idea for the hard-charging business entrepreneurs out there who are eager to get their brand in front of the public. They can always sent me royalties, of course. Disclaimer: my acceptance of money should not be understood as an indemnification against any claims of trademark infringement that might arise.
outcast from dumb and dumber
McMillions Land Surveying does have a nice ring to it! 