Holy Cow, post: 401108, member: 50 wrote: Advertising is a waste on me. I may observe commercials for their entertainment value but that is all. Newspaper and magazine advertising is even easier to ignore.
I am the anti-shopper. When I decide I need to purchase a certain item, I do so. That usually happens shortly after the previous nearly identical item bit the dust for the final time.
I don't believe I have ever purchased anything because Michael Jordan/Peyton Manning/etc. told me to buy it.
Advertising is based on demographic information. So most senior white conservative male folks from Kansas are not targeted by mainstream advertising unless it is for erectile dysfunction and it is being pitched by Kansan Bob Dole.
Holy Cow, post: 401108, member: 50 wrote: after the previous nearly identical item bit the dust
It's rare that a nearly identical item is available. Maybe a non-powered hand tool, yes, but not even all of those. Anything with technology or "style" associated with it will certainly be different next time.
I once had a digital wristwatch that was thoroughly worn out and I was thrilled to find one that looked the same in the store. But I found the buttons didn't do exactly what the old one did, for instance the set button took you to the NEXT whole minute, whereas the old one went to the BEAREST whole minute as it should.
Groceries will taste or crunch differently. Our regional grocery chain recently dumped its "generic" brand and substituted a new name. Took me a while to find some of the things I routinely buy. Your favorite toiletry items will be "New Improved" and smell or feel different every few years.
For many years I bought the exact same denim jeans, constant length (in increasing waist sizes) and never needed to try them on in the store. Until one day I bought them, got home, and found the length didn't fit. Huh? I didn't shrink a whole inch.
And get off my lawn.
99.5 percent of all advertising that I am supposed to see goes unnoticed. I can read an entire newspaper and not see one ad and most definitely not the classified advertising. If some local business advertises too frequently on local TV that provides the incentive to never do business with them as they have to get all that advertising money from someone...................and it won't be me. Some say I'm a tightwad yet I make donations to worthy causes routinely. I would rather give it away than waste money on crap that has little long term value.
The only time I seek out information is when I have already decided to make a purchase. Much of what I really need to know, such as store hours and days, is available in a quick internet search. As I prefer to spend locally that simplifies the process tremendously. I need a new set of tires for the front of the survey chariot. Tomorrow I will drive into Tom's Tire and Auto, point to the front tires and tell him to order a pair just like those, ask him when to come back and drive off. We won't talk price at all. That describes almost all of my shopping. When Tom needs a survey he calls me and says do it.
I miss the annual Sears and Roe Buck catalog, now that was advertising.
The reason advertising is a multi billion dollar business (that is big time Madison Avenue advertising rather than local ads for Bob's Burrito Barn) is that you only "think" it's not having an effect on you. Six months down the road you end up buying a product because of an advertising campaign you didn't even notice and don't consciously remember.
Who is Keyser Soze? He is supposed to be Turkish. Some say his father was German. Nobody believed he was real. Nobody ever saw him or knew anybody that ever worked directly for him, but to hear Kobayashi tell it, anybody could have worked for Soze. You never knew. That was his power. The greatest trick the Devil ever pulled was convincing the world he didn't exist.
A Harris, post: 401133, member: 81 wrote: I miss the annual Sears and Roe Buck catalog, now that was advertising.
Especially when you were a teenager and the "brassiere" section was the best part besides the shotguns. 😉
Holy Cow, post: 401123, member: 50 wrote: 99.5 percent of all advertising that I am supposed to see goes unnoticed. I can read an entire newspaper and not see one ad and most definitely not the classified advertising. If some local business advertises too frequently on local TV that provides the incentive to never do business with them as they have to get all that advertising money from someone...................and it won't be me. Some say I'm a tightwad yet I make donations to worthy causes routinely. I would rather give it away than waste money on crap that has little long term value.
The only time I seek out information is when I have already decided to make a purchase. Much of what I really need to know, such as store hours and days, is available in a quick internet search. As I prefer to spend locally that simplifies the process tremendously. I need a new set of tires for the front of the survey chariot. Tomorrow I will drive into Tom's Tire and Auto, point to the front tires and tell him to order a pair just like those, ask him when to come back and drive off. We won't talk price at all. That describes almost all of my shopping. When Tom needs a survey he calls me and says do it.
Customer service is very important.
I do possess a consumer loyalty to local businesses that treat your business with appreciation.
That being said...a universal truth
Yknow if you seen one new pickup truck commercial on TV, you have seen them all from the beginning of time.
