Purple Cow?

I have been subscribed to Seth Godin for a couple of years

He has many comments on marketing which can transfer to surveying. I save those.
Purple cow seems to hit one of the many nails right on the head.

Yea, we should pay attention that they are giving away his book on Amazon from his hyperlink for $0.01..Yes one cent plus shipping and it is not only one source doing that.

marketing expert?

Here's the real Purple Cow

There used to be an ice cream stand outside of Waynesboro, VA, called "The Purple Cow"

Here's the real Purple Cow

Obviously, they did not read Godin's Purple Cow..

too bad, it would have been nice to have a Purple Cow franchise in our town.

good opportunity for someone to buy the book for a penny and re-open the joint.

Interesting. There is poem called "Purple Cow" that I learned in 1st or 2nd grade. That would be circa 1966 or 1967.
I still remember it today.

Purple Cow

But I can tell you anyhow,
I'd rather see than be one.

E

Gelett Burgess, 1895

He was so annoyed by its popularity that he also wrote in 1897
Ah, yes, I wrote the "Purple Cow"—
I'm Sorry, now, I wrote it;
But I can tell you Anyhow
I'll Kill you if you Quote it!

http://en.wikipedia.org/wiki/Purple_Cow

I'm surprised our resident bovine has not commented. He must be out baling hay.

Much too wet to do that.

Hey, you try holding your breath for four minutes and see what color you become.

Polka dots in front of my eyes is all I remember.

Much too wet to do that.

Were the polka dots purple?

Much too wet to do that.

Maybe. I was more interested in the maple surple.