A while back, someone posted about Dan Beardsley's book
?ÿA wealth of knowledge: The top thing Dan says in his book; If your clients aren't complaining, you're not charging enough.
Here's to 2021 being a better year for everyone!
CHEERS!
I've been reading through it (haven't completed it just yet) and I am definitely glad that it's been shared here many times. So as a new, solo business owner I'm finding my prices for certain activities to be well below what others charge but then again too I'm finding that certain activities I quote & charge for are also well above others' prices. I think part of this is to blame on me being solo (expenses & amount of time spent doing things are different) while I also think that it might be relevant to the market I'm in too (very different compared to other areas).
I do think Mr. Beardslee is right in not trying to worry so much about what others charge as your in business to be profitable - however it never hurts to know what others are billing for in my opinion in order to give you an idea why work may or may not be coming your way (rather be aware than be clueless). Ultimately, I am asking myself more after reading the book what am I doing to be fair to myself/my time (what do I value the work at exactly) & am I being fair to the clients while most certainly trying to make a little profit with the time & money I have invested in these various endeavors? I want to be picky about what work I put prices towards but as a newbie I don't want to run everybody off at first either.
If you are provided quality service, quality customers accustom to working with you profession expect that you are in business to make money.
The fifth and sixth word of the above statement puts the whole discussion in a nutshell. ?????ÿ
Some of my clients don't think that they can afford to pay for a survey. They don't understand that they paid a lot of money to the real estate agent, when they bought their property, because the fee was folded into the purchase price. Once I point this out, they understand it a little better, but they still don't have the money...
I'm not a bank, but it might not be a bad idea to accept payments. I've done it a couple of times and it wasn't too painful.?ÿ
@flga-2
Do Realtors actually have "zero liability"?
radical comparison...of course they do, not nearly as much as us. ?????ÿ
@flga-2
I'm still at the edge of reporting and filing an ethics violation and breach of contract complaint for the realtor who HELPED me sell my home in a skyrocketing marketplace for refusing to ask the buyers if They would compendate my willingness to travel and close early because I had no leave time with a new job I had started.
Best part, is he was stupid and arrogant enough to do it via email, and wont beable to deny anything.
A few realtors I like. Most I have interacted with are bottom feeders looking to do as little as possible to make a huge payday with no investments.
Kudos to the few and ethical and valuable agents/brokers that exist.
What will the market bear?
Asking what the market will bear is akin to asking what the majority of potential buyers would be willing to spend. But why should a company care about the majority, when it could just target its most profitable buyers? It might make a whole lot more sense to ask what the most desirable part of the market will bear.
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Why does it cost me $10 to get a hair cut and my wife $80? Because that's what men and women are willing to spend.
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Another great source of information on this subject was Larry Phipps; I really miss that guy...
If you want to learn anything about value pricing; search for anything written by Larry P.
