First some context…
I currently work for a 50 +\- person woman owned firm that has traditionally been in the transportation construction side of the engineering market (PM/CM, Inspections, CPM Scheduling, etc.). About a year and a half ago they bought another small firm to acquire design and survey staff. I came onboard a year ago to grow survey and expand into SUE and other geospatial markets. We are just about to finalize the acquisition of another small firm in the same space (less survey) that will add about half a dozen more designers. I recently hired a director of surveys so I can transition into a new roll overseeing the management and growth of the both civil design & survey side of the house.
So the ways I use LinkedIn:
1. It’s a pretty good place to post job ads for position at the PM and higher level.
2. It lets me get some quick background info on potential clients. I had a teams meeting last week with a few managers from AECOM regarding expanding our role beyond inspections on a large urban rail tunneling DB project that’s just kicking off. I was able to look at the other invitees and go into the meeting with an idea of their educational and professional backgrounds to help facilitate the discussions.
3. It lets me follow events at a number of professional association chapters in one place.
4. It lets me keep up with contacts who are switching jobs. If I worked on water/sewer contracts with a manger I had a good relationship with at, say STV, I want to know if he takes a position running the regional water group at Hazen and Sawyer
5. About posting projects. We are primarily a subcontractor to larger firms on public sector projects. If we get on a team for a large multi-year rail project with one large engineering firm I want to post something so that other firms know that I can deliver services in that market on that scale. And since a lot of the scoring on IDIQ public sector contracts is project and resume based, I want potential teaming partners to see the kind of resume I can bring to an RFP response.
6. Personally, as I’ve transitioned out of traditional surveying and operational roles over the last half a dozen years to more of an overall corporate leadership and business development space, I find value in a lot of the more general business management related content.
That said, if I worked at a 40 person design firm that was concentrated in one or two counties and primarily worked for half a dozen repeat land development clients, I’d probably have very little use for LinkedIn.